Continuing Professional Development

Business & Marketing

 

 Circulation of the below listing is endorsed by: 

General Hypnotherapy Register

 

Listing is ordered alphabetical by county. Distance Learning courses can be found at the end of the listing.   

Price Match: If you can book onto any of the CPD courses featured for less tell us and we will match the price.
 

N.B. GHR Registrants:
Attendance at any of the below courses will count towards the GHR's annual CPD requirement for continued registration.
To view the GHR's CPD Policy 
click here

CPD Data Sheets, to log your CPD activity, are available to download from the GHR website Members Area click here

 

  

GLOS


Jacquelyne Morison Hypnotherapy Training
(Jacquelyne Morison)
Location: Upper Rissington near Cheltenham GLOS

 

Ref No: 2811
Teaching and Training Skills
Certificate in Hypnotherapy Teaching and Training (designatory initials CHTT)

3 weekend (6 days):
24-25 February, 24-25 March & 21-22 April 2018
£810 (£210 deposit plus 3 x £200 instalments)
A qualified hypnotherapy practitioner or fledgling teacher who has been in full-time practice for at least 3 years and who has undertaken a comprehensive degree of personal therapy will be eligible to apply for this course.
The Teaching & Training Skills Course has been designed to focus on course planning and delivery supported by the essential background principles of teaching and learning. The course will include ample opportunity for live training delivery for the delegate. The Teaching & Training Skills Course will cater for teachers and trainers who work in the psychodynamic, humanistic and cognitive hypnotherapy fields.
A graduate of the Teaching & Training Skills Course will be entitled to free unlimited telephone supervision for life with the course tutor following successful completion of the course.
Course Outline:
The course tutor
The role of the course tutor
Personal & professional attributes
Personal motivation
The course learner:
Assessing the prospective learner
Understanding the adult learner
Course planning:
Setting & monitoring learning objectives
Designing the course programme & course synopsis
Designing the training modules & training sessions
Learning principles:
Learning psychology
Process-based, learning-based & context-based learning principles
Learning approaches, styles & strategies
Learner nurturing & motivation
Learner assessment
Teaching principles:
Teaching psychology
Teaching strategy & activity
Teaching resources
Applying teaching principles
Applying teaching methodology

 

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DISTANCE LEARNING


The Anglo European College of Therapeutic Hypnosis
(Adam Eason)
Location: Online


Ref No: 2804
Hypnotherapist Business Development Academy Online Course
£300 (inc VAT)
Every hypnotherapist should and can be running an effective, prosperous, flourishing business. Join this academy programme to develop your business, to help you achieve the dreams you have for your business or to simply take your hypnotherapy business to the next level.
This programme is for practicing professional hypnotherapists. It is run entirely online so you can enjoy it from the comfort of your own home or office wherever you are in the world. Each lesson is accompanied by written notes, guidelines and instructions to help you derive the most gain from each session.
Is The Course Right For You?
Have you struggled to get clients?
Do you love being a hypnotherapist but question if it is a viable full-time career?
Do you want to reach more people and make more of a positive impact upon the world?
Have sought solutions from experts that did not deliver?
Are you conflicted?
Feeling pain as a result?
I once felt exactly that way too!
I have been a full-time hypnotherapy professional since 1997. When I started out, I was in my early 20s, with very little life experience, a pretty poor education in hypnotherapy (unbeknownst to me at the time), no entrepreneurial skills or knowledge, and I struggled, boy did I ever struggle!
I was paying for advertising, paying for expensive offices in Central London, paying for professional memberships, paying for insurance, paying for a website, and that is before I even mention the cost of living and leading a life to feel good about! I got into a lot of debt, verging on Bankruptcy, my business was unsustainable, I was within a hair’s breadth of packing it in and returning to full-time employment as my family, friends, accountant and bank manager were all urging me to do.
It was a desperate time for me and gives me butterflies just recollecting it today. It felt like swimming in treacle, but tasted far worse. I put so much effort in, but was getting nowhere. I loved the field of hypnotherapy, but was getting nowhere. I could not understand it.
My last few pounds were spent on getting assistance from someone who coached me, mentored me and guided me, and things changed. I soaked up the advice, we explored what I was doing, I investigated and spoke to successful therapists, I studied what made people a success in this field. I got out of debt and learned how I could do what I wanted to do – to help others using hypnotherapy and earn a healthy living with a good lifestyle.
And so, some 20 years later, I am still a hypnotherapist. I have complete life autonomy.
I am a bestselling author in the field of hypnosis. My hypnosis audios sell globally. My work has featured on primetime television. My podcasts are among the most popular in the world (in this field). I run and own one of the most respected training colleges for hypnotherapy in the world – and my college graduates go on to have very successful careers in this field too.
I learned how to love the business of being a hypnotherapist. I learned how to attract clients. I honed it beautifully. Today I choose how I live as a result. I have been through two major economic crises while continuing to thrive and continuing to grow my hypnotherapy business.
What NOT To Do
The way in which hypnotherapists try to build their businesses absolutely baffles me, and I can tell you a few things for sure:
Getting provincial newspaper features do not fill you therapy rooms with clients, yet so many people seem desperate to do this type of thing.
There is no fixed answer that fits every hypnotherapist all of the time and there are no gurus to be found who have a singular answer that is right for you. Absolutely not.
Spending hours on your website are often wasted hours. Some of the busiest and most successful hypnotherapists in the world have terrible websites with very poor search engine rankings.
Having the slickest business cards and company logo will not pay for the lifestyle you really want.
You don’t need to spend hours mastering social media.
Trying to keep up with the latest advancements in technology is impossible.
You don’t need an advertising or PR budget and should not be paying for any advertising.
Being a hypnotherapist should not be stressful and should not lead to you needing therapy more than your clients.
Building your hypnotherapy business can be invigorating, fun and enjoyable.
In the last two decades, times have changed. The perception of the field of hypnotherapy has changed, there are more hypnotherapists out there than ever before, there is more information available about hypnotherapy than ever before. Things continue to change, rapidly. Just as we all engage in continued professional development to keep our skills relevant, fresh and up-to-date, so we need to understand how to develop our business effectively and how to keep attracting clients.
Today, I encounter many, many hypnotherapists at lectures, conferences, CPD trainings and other events. So, so many of them struggle. So, so many of them ask me the best ways to get clients, but it is virtually impossible to offer up a soundbite in a tea break that will transform them from desperate, isolated, eager hypnotherapist into successful, commanding professional with a healthy waiting list of referred clients.
The Solution?
You want to see more clients. You want to excel as a busy hypnotherapist. You want kudos. You want to serve the world and help as many people as possible to be well and benefit from what you know hypnotherapy can do You want these things and probably more besides; so what is the solution?
Be mentored.
Be coached.
Join this hypnotherapist business development academy.
Here’s a couple of the reasons why:
You learn from experience. Not just the experience of success, but also you learn from the often incredibly expensive, painful experience of your mentor.
You’ll have the support of your colleagues in the group and along with me you’ll be held accountable by them all as you become productive and advance your business.
You get to rigorously explore your existing approach.
You’ll get some truth. Often truth that is hard to swallow.
You get motivation. You’ll be fired up and inspired to learn how to triumph as a hypnotherapist.
You get insight.
You get to tap in to success.
You get to access your potential while someone holds your hand.
You’ll be held accountable and will make exponentially more effort than you realise was needed.
You’ll take massive, effective action that will send ripples into the world.
You’ll learn how to highly productive without necessarily expending a huge amount more effort.
You get to laugh and feel the full force of joy that can be had within such an academy of professional peers who all have the same goal as you.
Join us for our year-long online business development academy.
Yo are not given direct instructions, you are not made promises and you are not given any secrets to untold riches that you follow in robot fashion. You’ll explore, you’ll journey, you’ll discover and you’ll enter the world of enormous possibility.
You see, so many hypnotherapists do not spend enough time doing the right things. Those that actually do spend any time on business development are doing it highly passively, highly ineffectually and it is an impotent process. They end up being forgettable, unnoticeable, blending into the mass of hypnotherapists out there all doing pretty much the same thing, charging pretty much the same fees as each other, fighting it out for the very few clients who are actually surfing the net looking at therapists rather than taking a quality referral.
It pains me to encounter so many incredibly talented, dedicated, wonderful hypnotherapists who simply cannot make ends meet and end up abandoning the field, or worse, abandoning their dreams. This is all because they did not know any better and ended up following the norms that every other hypnotherapist does. You don’t want to be satisfied and relieved to just make ends meet, often seeming desperate for business in the eyes of clients, you want to thrive, excel and be in love with being a hypnotherapist.
If you love working in this field, have a passion for hypnotherapy but are struggling to make it work, then that can change. The reality is that it is relatively simple to build a healthy business and a liberating, satisfying, inspiring career as a hypnotherapist.

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DISTANCE LEARNING

 

The Therapists’ Business School
Venue:
Distance Learning

 

Ref No: 2583
Business Success Course
Distance Learning
£300
The secrets of creating a successful therapy business.
Are you struggling to attract enough clients? Are you worrying about money? Are you feeling uncertain?
It is a great shame if you are working as a therapist, doing the job you love, and yet finding it difficult to keep the business afloat. This is a very common problem. There’s nothing worse than worrying about how to pay your rent or your insurance, being upset when clients cancel, or even worse, having to give up on your dream and find another job.
The Business Success Course will give you the tools you need to build a thriving, successful, busy therapy practice. Broken into four weekly modules, the online course covers how to change your mind set, how to market your business and how to grow your business.
The course has been created using the experience of several successful therapists.
The Business Success Course will:
* Teach you how to be a successful business person
* Give you a variety of marketing strategies
* Allow you to build a thriving practice
* Stop you worrying about money
* Allow you to work as a therapist as your main job
* Give you free time
* Allow you to manage your work around your other commitments
* Help you to earn a good income
* Allow you the satisfaction of helping people
* Show you how to establish a good reputation
* Give you the skills to be your own boss
The Business Success Course is £300. This includes:
* 4 weekly modules
* Workbook
* MP3s

 

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DISTANCE LEARNING


Inner Game Life Coaching Ltd
(Jason Demant)
Location: Distance Learning 

 

Ref No: 1018
Time management – Practical coaching tools
3 hour training

£89
How do you help clients
* really manage time better?
* get organised?
* who give ‘excuses’ such as feeling lazy or overwhelmed with no time?
* fit it all in and still have ‘me’ time as well?
This information-packed workshop is all about practical tools which you will use immediately with clients. Discover life coaching tools to help clients:
* find more time on a daily basis
* make better decisions and see concrete and clear improvements to productivity
* learn how to have guilt free leisure time, having completed all your important tasks
A previous course participant said:
"The time management course allowed me to revaluate time through a different perspective. I will be using the course materials for many years to come." Edwin, Finchley, London

 

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DISTANCE LEARNING


NLP Centre of Excellence
(Jim Petruzzi)
Venue: Distance Learning


Ref No: 2399
Assertiveness and Communication Skills Course
Distance learning
£199
Why Assertiveness Training?
Do you:
Find yourself saying ‘yes’ to people’s requests when you really want to say ‘no?’
Bottle up or fail to express your discontent, even if you think it’s justified?
‘Give in’ to others for a while, but eventually become irritable or even angry?
Assertiveness is the ability to express yourself and your rights in an open, non-confrontational way. Yet assertiveness does not come naturally because we have all learned passive behaviours to stave off confrontation.
When you train with Vita online Learning and Education , we teach you how to apply appropriate assertive communication skills in your day-to-day work and life situations: you will acquire practical techniques which will increase your effectiveness and productivity, and help you gain control of daily activities.
Course Aims
The course is designed to give students the appropriate tools to assert themselves in a wide range of situations at work. They will learn how the proper use of assertive behaviour enables people to deal with work colleagues, clients, suppliers and personal contacts in a way that is productive yet maintains and improves relationships.
Course Outline
Introduction and Course Overview
Different Types of Behaviour
Definitions of Behaviour Types
Recognising Aggressive, Passive and Assertive Behaviours
Causes and Effects of Behaviour Types
Possible Causes of Different Types of Behaviours
Impact or Effects of Each Type of Behaviour
Pros and Cons of Different Behaviours
Assertiveness and You
Self Reflection
The Benefits of Assertive Behaviour to You
Personal Communication Styles
What is Communication?
Getting Communications Across
Personal Communication Style Questionnaire
Getting Our Thinking Right
Our Inner Dialogue
Managing Our Inner Dialogue
Understanding Rights and Responsibilities
Responsibilities of Assertiveness
Exercises: Inner Dialogue and Rights and Responsibilities
Positive Thinking
Body Language and Assertiveness
How Important is Body Language ?
Demonstrating Assertive Body Language
Saying the Right Things
Guidelines for Assertive Words
The Three Step Approach to Being Assertive
Exercises in Applying Assertiveness
More Assertiveness Techniques
Reflecting/Playback
Fogging
Broken Record
Starting to be More Assertive
Making Requests
Tips for Making Requests
Saying
Refusing Requests
LEEP Model for Handling Aggression from Others
Applying Assertiveness to Your Own Situation
A Personal Action Plan
This course is also available online. Our online courses materials are delivered direct to your email inbox. Our online courses are exactly the same as the classroom version, but include a range of supporting study material.
CERTIFICATION
We pride ourselves on providing top-quality trainings. The requirements for certification are covered at the start of each course.
We have specially designed the certification process so that you leave the course knowing you have an excellent understanding of Assertiveness Skills. Whilst we will do everything possible to assist you in meeting our required standards, not every student meets our standards. So when you have our certificate, you know you’ve earned it! If you have any questions about certification standards, just contact us.
The Vita online Learning and Education Assertiveness Skills course is approved and recognised by the following organisation: IANLPC (The International Association for Neuro Linguistic Programming and Coaching Course delegates are welcome to attend. VITA online training & education’s monthly ongoing learning and best practice group for all students
Assessment:
Course materials include a complete assessment which consists of questions and case studies relating to your study material.
There is no time limit for completing your assessment; it can be completed in your own time as your own pace.
All students have their own tutor which they can access should they wish to ask any questions throughout the course. We run free monthly practice sessions for all students doing the home study courses, you will be notified monthly with dates of upcoming practice sessions.

 

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Ref No: 2403
Effective Presentation Skills
Distance learning
£199
The course is ideal if you are a novice or experienced presenter or public speaker and now want to achieve more with your presentations. Public Speaking, Delivering Workshops.
Advanced Presentation Skills, an intensive and highly interactive one-day training course to help ensure you get the most from every presentation opportunity.
The course is ideal if you are a novice or experienced presenter or public speaker and now want to achieve more with your presentations. Public Speaking, Delivering Workshops.
You will gain a wide range of practical experience through many exercises (voice, physical presence, body language etc) and the delivery of four presentations.
Each of the presentations provides a different challenge and will give you the opportunity to present in a different style.
Fine tune your delivery style to create maximum impact
Develop a more persuasive speaking style
Control your space and presence to get rapport and influence your audience
Use pace and structure more powerfully
Use language creatively to present a more powerful message
Deliver different styles of presentations for different audiences
Develop confidence delivering presentations
How to structure a workshop or presentation
Develop planning
Setting aims and objectives
How to be entertaining
How to create effective support material
How to adapt presentation to meet learning styles
Study the full Effective Presentation Skills, the online Effective Presentation Skills Course is exactly the same course syllabus as the residential course.
Study the course online from the comfort of your own home. Training materials include the full course manual, study guides, and copy of best selling NLP book written by our head trainer Jimmy Petruzzi. You are also welcome to join us on our free monthly practice sessions so that you can watch live demonstrations of the techniques and then practice with other students to build your confidence using your new techniques.
The Online study course course is exactly the same syllabus that is taught on the residential courses, the full course syllabus can be found above.
Also included is a recommended reading list. You are encouraged to read widely on the course subject that you are studying, in this way you will gain maximum benefit from the course.
When studying the techniques taught throughout the course it is advisable to get as much practice as possible to really master each technique being learnt.
All course materials are provided, you will receive a student number which is unique to you and the course you are doing, it must be quoted on all correspondence to the training centre regarding your chosen course.
We also offer all students doing the home study training the opportunity to come along and do some practice of the techniques for the weekend on one of the residential courses at our training centre in Manchester at no extra cost. This greatly enhances learning and enables you to put all of your learning in to practice.
The Online study courses are assessed by a written assignment at the end of the course which consists of a question paper and written answers.
There is no time limit for completing the course, it can be studied in your own time at your own pace. Help and support is always available from the training centre team through out your training.
Delivered Through Vita Online Education for the VITA online training & education
On completion of the course you are eligible to receive 3 certificates, one from the VITA online training & education for completing the course and another from ILM – Institute of Leadership & Management and the IANLPC. There is a £50 ILM Certification Fee that gets paid directly to them on completion of the course if you want to get the ILM Certificate (which is optional).

 

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Ref No: 2409
Social Media Marketing Course
Distance learning
£299
This distance learning course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.
Since the inception of the web there have been huge changes in how media is consumed and produced. At the forefront of this media evolution is social media – a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an integral part of any businesses’ digital marketing strategy.
This distance learning course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.
VITA online training & education social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media ‘social'; examine why it’s important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.
What You’ll Learn:
Training Course Objectives:
Introduction to Social Media
What the course is all about and how it ought to be used.
Social Media Marketing
What is social media? Why it is important to business? How social media is changing the way we do business and communicate with the audience? Types of social media platforms. How it fits in the marketing funnel? How it impacts online sales and heightens the purchase intent of customers in offline sales? How to promote your business on different platforms – Facebook, youtube, twitter, google+, linkedIn and blogs.
The Marketing Part of Social Media Marketing
Define your marketing goals (sales, increasing awareness, building community, etc.), Define your outcomes (video views, facebook likes, comments, sales, etc.,), lead generation, lead conversion, customer follow-up, marketing campaign design, plan for marketing for each platform, calculating return on investment, consistent branding across all channels, capturing social proof through testimonials
Content drives everything on social media
planning content that is delivered regularly across social media platforms, content creation strategy, achieving thought leadership in your domain, becoming a credible resource for information in your domain, writing blogposts, facebook posts, tweets, white papers, and stuff, content creation strategy
Facebook marketing
Branding your page, Reveal tab, Free offers, Types of content, Running competitions and engaging your prospects, identifying target audience, writing an effective facebook ad, capturing likes, ROI calculation
YouTube Marketing
Branding your channel, planning videos, good video promotion strategies, best practices; designing, launching and managing video marketing campaigns on YouTube
Google+ marketing
Branding your page, sharing content, making the most of google plus; Designing, launching and managing marketing campaigns on Google+
Blogs and Microblogs
Marketing and managing through blogs like wordpress, twitter, promoting offers through tweets, staying engaged through twitter
LinkedIn
promoting your business to people who will promote your business, attracting best talent
Putting it all together
How these platforms form one seamless whole, managing your reputation on social media, social media policy, best social media marketing guidelines
This course is online. Our online courses materials are delivered direct to your email inbox. Our online courses are exactly the same as the classroom version, but include a range of supporting study material.
Who is it for?
This course is for self-employed and small business owners trying to market their business on social media all by themselves and for people aspiring to be social marketing managers at big companies:
This course is of value to all marketers, agency account directors, media planners and buyers as well as publishers, directors of sales and media representatives. The course is of benefit to people with little or no experience or knowledge of social media, and those who seek to better understand how they may generate benefits to brands.
Benefits to you and your company:
Get up to speed with the latest in social media and select tools relevant to your organisation rather than following the crowd. You will learn to evaluate and prioritize your options, know which social media tools matter and how to use them, develop your online plan and get your business ahead online.
Complete the course in your own time and your own pace.
CERTIFICATION:
We pride ourselves on providing top-quality trainings. The requirements for certification are covered at the start of each course.
We have specially designed the certification process so that you leave the course knowing you have an excellent understanding of Social Media Marketing .Whilst we will do everything possible to assist you in meeting our required standards, not every student meets our standards. So when you have our certificate, you know you’ve earned it!
If you have any questions about certification standards, just contact us.
The NLP Centre of Social Media Marketing Certificate is approved and recognised by the following organisation: IANLPC
VITA online training & education’s monthly ongoing learning and best practice group for all students.

 

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BOOK

 

Balance Hypnosis London
(Martina McKeough)

Type: Book
 

Ref No: 2436
Hypnotherapy Marketing:
Build a Booming Business
Tips and Strategies to Build a Six Figure Income

£29.99

Book content includes:
Effective Use of Social Media to Attract New Customers
Networking and Building Referral Networks
Use of Directories To Bring in More Business
How To Use Email Marketing To Sell More Effectively
Creating Marketing Funnels That Work
Affiliate Marketing
Website Development To Get Found in Google, Bing and Yahoo
Search Engine Optimisation So Your Customers Can Find You
Internet Advertising
Pay Per Click Vs Free Advertising
How to Analyse Your Leads and The Competition
Building Your Brand
Getting Press/TV/Radio
Where to Advertise Locally
Marketing Budgets And How To Build a Business on a Shoestring
Gender Pay Differentials in Hypnosis
Calculating Your Charges To Make a Great Income
Marketing on The Phone
Creation of Passive Income Streams
Scams and How to Avoid Them

Author:
Martina McKeough is a Clinical Hypnotherapist, NLP Practitioner and in her former life a Business Development expert at one of the largest companies in the world. Over the past four years she has created one of the most up to date guides on the market today for creating a successful and profitable hypnotherapy business. This manual is 2015 ready and jam packed with all the latest ways that you can create additional revenue and bring in more customers to your business over the coming year.
Included in the eBook are the very latest updates that Google has made to its algorithm which will help you get the best ranking that you can on the most popular search engine in the world today. The world of marketing in the digital age may be complex but with the guidance contained in this manual you can get all the information that you need to build a thriving business.
There a a number of reasons why the majority of hypnotherapists today are unable to make a living. It is not because the clients are not out there it is because the therapists are unaware of how to make themselves visible to them. Without some business knowledge it is impossible for those clients to find you and if they unable to contact you then you simply can’t make a living. Some therapists will throw money at so called SEO consultants to try and help them with their rankings but in far too many instances those consultants do not deliver or rip you off. In order to really make it in this new digital era you need to take ownership of your business and learn enough so you can do it yourself or have the knowledge to be able to manage the people doing it for you.
This Hypnotherapy Marketing eBook contains over 120 pages of strategies and techniques which you can actively use to build your business today. Whilst this eBook is aimed at Hypnotherapists any therapy professional will be able to use the techniques within it to attract customers and make a profitable business. SEO, website design, social media and networking techniques are common for all businesses and therefore the guidance given will be easily transferable. All the information given in this guide has been thoroughly tried and tested in a real business setting and has proven to attract clients.
 

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Disclaimer

We accept no liability or responsibility whatsoever for the quality of any products featured or the accuracy of any claims made, or the content, administration or cancellation of any listed course. Delegates should fully satisfy themselves via the relevant Professional Associations for the respective modalities that: 1. Claims made by course providers with regard to the standing of any qualifications awarded are correct  2. Attendance at any listed course will count towards annual CPD requirements.

 

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