Continuing Professional Development

Books & eBooks


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Balanced Approach
(Mark Peters)
Type: Book

Ref No: 2696
The Accidental Hypnotist – An Open Minded Approach
£18 (printed & posted)

£8.99 Epub / PDF (e-version for tablets/smart phone)
My aim with this book is to share my experiences of this wondrous field we call hypnosis, supported by discussions of standard theories and models. As our understanding of brain function unfolds so too will more concepts of the form and practice of hypnotism. We may even be calling it by a new name in the not-too-distant future; ‘mesmerism’ wasn’t the first name used, and ‘hypnosis’ may not be the last. ‘Mindfulness’ is one term in vogue at the moment, as is ‘guided visualization’.
I titled the book the Accidental Hypnotist as my aim is to help spread the realisation that hypnosis is actually a naturally occurring phenomenon that each of us experience on a daily basis. It has been said that “You cannot not influence”; once you can accept that everything you say and do influences you and those around you it is only a small step to grasp that we each put ourselves and each other into a natural trance. When you plan a holiday, consider how a redecorated room will look, imagine excelling at a sport etc. it is your imagination that motivates you to succeed or fail; it is self-hypnosis by another name.
It’s your brain so it seems the study of how to get it to do what you want it to do is a useful pursuit.

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Balance Hypnosis London
(Martina McKeough)

Type: Book

Ref No: 2436
Hypnotherapy Marketing:
Build a Booming Business
Tips and Strategies to Build a Six Figure Income


Book content includes:
Effective Use of Social Media to Attract New Customers
Networking and Building Referral Networks
Use of Directories To Bring in More Business
How To Use Email Marketing To Sell More Effectively
Creating Marketing Funnels That Work
Affiliate Marketing
Website Development To Get Found in Google, Bing and Yahoo
Search Engine Optimisation So Your Customers Can Find You
Internet Advertising
Pay Per Click Vs Free Advertising
How to Analyse Your Leads and The Competition
Building Your Brand
Getting Press/TV/Radio
Where to Advertise Locally
Marketing Budgets And How To Build a Business on a Shoestring
Gender Pay Differentials in Hypnosis
Calculating Your Charges To Make a Great Income
Marketing on The Phone
Creation of Passive Income Streams
Scams and How to Avoid Them

Martina McKeough is a Clinical Hypnotherapist, NLP Practitioner and in her former life a Business Development expert at one of the largest companies in the world. Over the past four years she has created one of the most up to date guides on the market today for creating a successful and profitable hypnotherapy business. This manual is 2015 ready and jam packed with all the latest ways that you can create additional revenue and bring in more customers to your business over the coming year.
Included in the eBook are the very latest updates that Google has made to its algorithm which will help you get the best ranking that you can on the most popular search engine in the world today. The world of marketing in the digital age may be complex but with the guidance contained in this manual you can get all the information that you need to build a thriving business.
There a a number of reasons why the majority of hypnotherapists today are unable to make a living. It is not because the clients are not out there it is because the therapists are unaware of how to make themselves visible to them. Without some business knowledge it is impossible for those clients to find you and if they unable to contact you then you simply can’t make a living. Some therapists will throw money at so called SEO consultants to try and help them with their rankings but in far too many instances those consultants do not deliver or rip you off. In order to really make it in this new digital era you need to take ownership of your business and learn enough so you can do it yourself or have the knowledge to be able to manage the people doing it for you.
This Hypnotherapy Marketing eBook contains over 120 pages of strategies and techniques which you can actively use to build your business today. Whilst this eBook is aimed at Hypnotherapists any therapy professional will be able to use the techniques within it to attract customers and make a profitable business. SEO, website design, social media and networking techniques are common for all businesses and therefore the guidance given will be easily transferable. All the information given in this guide has been thoroughly tried and tested in a real business setting and has proven to attract clients.

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We accept no liability or responsibility whatsoever for the quality of any products featured or the accuracy of any claims made, or the content, administration or cancellation of any listed course. Delegates should fully satisfy themselves via the relevant Professional Associations for the respective modalities that: 1. Claims made by course providers with regard to the standing of any qualifications awarded are correct  2. Attendance at any listed course will count towards annual CPD requirements.